12 Days of Scam-mas

Avast · MALKA Media

Holiday Video Campaign

Overview

12 Days of Scam-mas is a 12-episode holiday campaign for Avast that exposes common seasonal scams through short, rhyming videos. Each episode follows the villain Deceivus, using festive storytelling to make real scam tactics recognizable and memorable.

Details

Role

Art Direction & Image Generation; episodes 2-5 & 8-12

Art Direction & Image Generation; episodes 2-5, 8-12

Timeline

October-December 2025

Studio

MALKA Media / MoneyLion

Tools

Midjourney, Nano Banana, Qwen Image Edit (Camera Control), Marble, Photoshop, Veo 3

Client

Avast